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Books  >>  Sociology

Mark James Russell

K-Pop Now!

Mark James Russell K Pop Now!
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Review quote:

"Having written about Korean pop culture and lived in Korea for more than a decade, Mark Russell is uniquely qualified to talk about K-pop."—Shin Hyun-joon, Research professor specializing in modern Korean music at Sungkonghoe University

Review quote:

"K-pop has breathed new life into global pop music, proving that catchy, hummable tunes never go out of style. And Mark Russell, with his long experience and in-depth knowledge of South Korea's music scene, has written an engaging and comprehensive account of how K-pop took over the world."—Steve McClure, former Billboard magazine Asia Bureau Chief and publisher of McClure Music News

Review quote:

"K-pop has not just 'happened.' Behind it, there is purpose, trial and error, and grueling hard work. For this reason, it is not going away. In fact, as Mark Russell shows in this timely book, it is growing more important in the global music scene. As he is the only western commentator who was there at the start and can explain it, we should take his word for it."—Michael Breen, author of The Koreans

Review quote:

"Mark Russell knows the South Korean entertainment industry inside and out. He writes about Korean pop with expertise, warmth and infectious enthusiasm. Russell gets both the trends and the context. He's a delight to read."—Dr. Jeffrey Gedmin, President and CEO, the Legatum Institute

Review quote:

"This is the book on K-pop everybody has been waiting for. It explains for westerners what K-pop music is really all about—a must-read!"—Charlotte Naudin, PR manager for Torpedo Productions

Review quote:

"With K-pop being the most talked-about product coming out of Korea today, Koreans and non-Koreans alike ask: So what is K-pop? Between the covers of this book, you will find the closest thing you can get to an answer. This is a comprehensive and timely guidebook on K-pop by someone who can describe and explain it better than any other I know, by a Western expert who has been following K-pop more closely and with more passion than Koreans."—Choe Sang-Hun, New York Times Korea Correspondent

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